According to Tinder, over 75% of surveyed singles said they discuss their dating life with friends multiple times a month. The feature is aimed to assist all these dating deliberators in deeming if a person is worthy of a Like.
“The feature makes modern dating a team sport by essentially integrating the ‘friend test’ into Tinder. Users can now invite others, whether they have a Tinder profile or not, to view and suggest potential matches,” the company said.
“It gives Tinder users the added intel of seeing who their friends Like for them when considering a potential match but, just like in real life, the user ultimately decides who they want to send a Like to,” it added.
The Tinder numbers
Tinder found in its survey that over a third (37%) GenZ users in India have swiped for a friend, and close to a third (28%) have had their friends swipe for them. Additionally, 41% of young singles in India said they have been on a dating app with a friend looking through profiles together.
More than half, about 54%, admit to having asked their friend for their advice on profile pictures and bios for dating apps.
“For years, singles have asked their friends to help find their next match on Tinder, and now we’re making that so easy with Tinder Matchmaker,” said Melissa Hobley, chief marketing officer at Tinder.
“Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you,” Hobley added.
How Tinder Matchmaker works
- A Tinder Matchmaker session can be started directly from a profile card, or within app settings. Users can share their unique link with up to 15 friends in a 24 hour period.
- After following the link, the matchmaker (friend or a family member) can either log in to Tinder or continue as a guest. It must be noted that those who do not have an account must complete an age verification prompt and agree to Tinder’s terms.
- Matchmakers have 24 hours to play cupid before the session expires. They can recommend profiles of a Tinder user but won’t be able to chat or send messages on their behalf.
- Once the session expires, Tinder users will have the opportunity to review the profiles their matchmakers’ Like for them.
- Profiles that received a Like from a matchmaker will be marked as a “recommendation” (profiles sent a Nope won’t change).
- The Tinder user who ‘appointed’ the matchmakers will still make the final call on who to Like.
Tinder Matchmaker is available now in a few countries, including India, the US, Australia, Brazil, Canada, France, Germany, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, United Kingdom and Vietnam. It will be rolling out to Tinder users globally in the coming months.