Samsung maintained its leading position with a 17.2% market share, driven by the success of its A and M series.Samsung’s strategies included an aggressive push in offline sales, a focus on the premium segment, and innovation.
Xiaomi followed closely with a 16.6% market share, suggested to be driven by strong demand for its Redmi 12 series and successful offline expansion. Xiaomi’s 5G offerings in the budget segment helped it retain its position despite a fall in market share.
Vivo ranked third, recording an 11% year-on-year growth and having a 15.9% market share owing to its strong offline presence and focus on the mid-premium segment that drives demand for its smartphones. Then, there is Realme, coming in the fourth position with a market share of 14.4%. Oppo constituted 9.8% of the market, while other brands, including Transsion brands, which owns one of the fastest-growing brands having a 41% YoY growth, account for 26.1% of the market.
OnePlus led the affordable premium segment with a 29% share.
Additionally, brands such as Nokia, Motorola, realme, and Google experienced growth during this period.
Affordable 4G feature phones accounted for 32% of all feature phone shipments in Q3 2023.
Apple records highest-ever shipments in India
In Q3 2023, Apple experienced a 34% year-on-year growth and shipped more than 2.5 million units, which is its best quarter in India so far. The market research firm notes that the trend of premiumisation in India’s smartphone market is proving to be advantageous for Apple, as the company launched iPhone 15 series in the quarter .
More than half the shipments in Q3 consisted of 5G smartphones
In the third quarter of 2023, 53% of smartphone shipments consisted of 5G devices, with the Rs 10,000 to Rs 15,000 price range showing significant growth. The ultra-premium segment, with devices priced higher than Rs 45,000, grew by 44% compared to the previous year, fueled by financing options. Foldable smartphones, too, are becoming popular among consumers in the ultra-premium segment.