Twitter’s new owner Elon Musk reinstated his account in November last year. However, Trump had so far refrained from tweeting/posting, insisting that he was happier on his own site, Truth Social. Trump launched Truth Social, a Twitter lookalike, after he was suspended from Twitter and Facebook. Trump returned to Facebook in March, posting, “I’M BACK!” weeks after his personal account there was reactivated.
It’s a ‘homecoming’
Trump’s message marked a homecoming of sorts on the platform that analysts term one of his “most important megaphones” and the “one he used to dominate his rivals in the 2016 primary and to command the news cycle for years”. Trump is the current front-runner for the Republican presidential nomination. Trump has 86.6 million followers on what is now known as X, dwarfing his rivals in the 2024 race.
It is also not clear if the post on X is one off or he will continue to post regularly on the platform. Trump also posted the same message on Truth Social and continues to promote the site. “I LOVE TRUTH SOCIAL. IT IS MY HOME!!!” he wrote.
Nonetheless, the message marked a homecoming of sorts for Trump to one of his most important megaphones – one he used to dominate his rivals in the 2016 primary and to command the news cycle for years. Trump often marveled at how quickly his missives would travel from his account to cable news stations under the banner “BREAKING NEWS.”
Incidentally, as part of his deal with Digital World Acquisition Corp to take Truth Social public, Trump had agreed that ‘Truth Social’ would be the “first channel” for “any and all social media communications and posts coming from his personal profile,” according to a filing with the US Securities and Exchange Commission.
This reportedly included an exclusivity clause in which the former president was “generally obligated to make any social media post on Truth Social and may not make the same post on another social media site for 6 hours” for a period of 18 months, beginning December 22, 2021. That period ended in June.