There’s something about monsoon that makes everyone want to cozy up with the love of their lives. It’s a setup; as if the universe has turned on a rain ASMR, dimmed the light, and forced you to feel lonelier than ever. It’s the petrichor; it’s the comfortable cold and the nostalgia associated with rainy days.
It’s most definitely the craving for chai and pakoda. Every drizzle and every rumble of thunder pushes you to send the text you’ve been postponing. Ravi Mittal, Founder & CEO of QuackQuack shares why monsoon feels like a romantic trap.
Monsoon is a romantic trap, and everyone keeps falling for it.
Rain-induced Dopamine Downpour – No, you’re not imagining; it’s science-backed knowledge that weather does, in fact, impact people’s mood. Ever noticed how a sunny day can instantly boost your energy, or the beginning of winter comes with a hit of nostalgia? Weather plays a greater role in our lives than we realize. Gloomy, rainy weather can trigger a desire for connection. It also calls for emotional introspection; that’s why so many people find themselves suddenly being overly concerned about their single life. The untimely darkness, dampness, and a general sense of lethargy are related to the weather-induced dip in dopamine. And what’s the solution? 4 in 6 people think it’s the comfort and warmth of love.
The sound of rain and the cooler temperature spike the desire to cuddle with someone special and binge-watch rom-coms. The idea of a partner becomes less of a wish and more of a necessity on such days.
The Rom-Com Effect- Daters from across the country blame rom-coms for their increased desire for love and romance once the monsoon hits; generations of daters have grown up watching couples dancing in the rain on screen, or two people stuck under one umbrella, along with the most emotionally manipulative background score. The season brings with it a cinematic effect that says, “Here’s your cue to fall in love.” Next time your heart aches to find someone special or text that ex as soon as raindrop hits the ground, blame the sappy romance you secretly watch (more like binge watch).
Nostalgia hits harder in monsoon- Monsoon and Nostalgia are a match made in the clouds. Rain has a sneaky way of pulling you into the past, reminding people of their bygone days, almost romance, and old crushes. Monsoon can unlock memories long forgotten, and an intense longing to feel that alive once again. It’s that time when you scroll through old texts and instead of cringing at them, you ache for the way you loved. 2 in 10 people end up sending a risky text to their ex or a fling they have been trying to avoid for months. Monsoon has a way of making people feel oddly lonely and bringing the past to the surface, along with a hunger for new connections.
You are not imagining; dating apps swear by it- If there’s any doubt in your mind, dating apps are here to clear it up. Indian’s most popular dating app, QuackQuack, disclosed seeing a significant rise in signups and traffic during the rainy season. People are browsing more, matching more, and chatting longer. There’s an unusual enthusiasm among users, possibly because most people are stuck indoors, craving meaningful interactions. And, because a rainy day makes everyone believe that romance is a necessity.
Monsoon encourages soft launches- Daters swear rain made them finally post a cryptic picture of their new partner, the one they were hiding for so long. Some say that the weather is too aesthetic not to take a blurry couple photo and post it, and some others say that the quiet affection of finally introducing your partner to the entire world gives off a kind of warmth that only a rainy day can handle. Monsoon isn’t for big declarations, but it is definitely the time to subtly show off the small wins.
Romanticizing yourself- Monsoon doesn’t just make people crave love; it makes people believe they deserve to be loved. 28% of daters from across India find their perfect, unhurried, and well-informed match during monsoons. Daters often reveal feeling like the main character, and good things always happen to the main character.
Dating app users claim that at-home virtual dates with their match, along with a steaming cup of coffee and instant noodles, are much more romantic than going out to fancy restaurants.
In the end, monsoon is indeed a romantic trap. It’s almost as if nature is nudging you to take that step, or allow yourself to love more deeply and be a tiny bit impulsive. Love is in the rain, and it pushes people to finally admit what they want in life!
