Greg Gutfeld’s Gutfeld!, billed as a Fox News alternative to late night comedy, debuted to 1.69 million viewers and 318,000 in the adults 25-54 demographic.
That was enough to beat its cable news rivals at 11 PM ET, according to Nielsen numbers released by Fox News. MSNBC’s The 11th Hour with Brian Williams had 1.21 million viewers and 183,000 in the 25-54 demo, while CNN Tonight with Don Lemon posted 678,000 and 190,000 in the 25-54 demo.
Gutfeld! took the place of a newscast at 11 PM ET, Fox News@Night, which moved to midnight, with 879,000 total viewers and 187,000 adults 25-54. MSNBC’s replay of The Rachel Maddow Show posted 880,000 total viewers and 125,000 in the 25-54 demo. CNN, with a replay of Anderson Cooper 360, had 562,000 viewers and 161,000 adults 25-54.
Fox News said that the Gutfeld! debut topped the year to date average of other late night shows except for The Late Show with Stephen Colbert, but the comparison isn’t quite apples to apples: Gutfeld! appears at 8 PM on the West Coast.