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google: After Pixel 6, Google may make chips for Chromebooks and tablets

Google could be working on developing its own chipset for its upcoming laptops and tablets running Chrome OS, as per a report by Nikkei Asia, based on inputs from three sources. The tech giant has already announced its Tensor chips for the Pixel 6 and Pixel 6 Pro smartphones. As per the report, Google may unveil the new chipsets by 2023.
“The new CPUs and the mobile processors that Google is developing are based on the chip blueprints of Arm, the Softbank-controlled UK chip company whose intellectual property is used in more than 90% of the world’s mobile devices,” the report says.
The company seems to have taken a leaf out of Apple’s book when it comes to becoming self-reliant with your own chip to power your devices. It helps customise the chips as the company sees fit and also helps in better integration with the software. Apple bid adieu to Intel chips for its MacBooks, deciding to go with the M1 chips. It is not just Apple though which Google has taken into consideration. Other rival companies like Amazon, Microsoft, Tesla, Baidu, Alibaba, etc. are also in the race to build their own chipsets.
The report adds that Google has asked suppliers to ramp up their smartphone production capacity by an extra 50%, which means it’s hoping that the Pixel devices are going to get more popular. If we talk about the number of Pixel devices shipped, the year 2019 has proved to be the best for Google, with over 7 million Pixel phones sold. The following year, however, saw a sheer drop in sales, with just about 3.7 million devices shipped, as per an IDC report.
The Nikkei Asia report adds that the focus on chip development will also see more hirings of chip engineers from around the world, including India.

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