While it is still far away from being a threat to LinkedIn, the feature is to rival the Microsoft-owned platform in some form. LinkedIn remains quite popular with organisations and users when it comes to job listings. X is giving Verified Organisations an alternative to reach out to candidates and post jobs. Having said that, the feature is still in beta stage and perhaps X is assessing the interest from organisations before rolling out other features that could rival LinkedIn.
What are Verified Organisations on X?
Any organisation that purchases a subscription to Verified Organisations will receive a gold checkmark and square avatar if they are a business or non-profit, or a grey checkmark and square avatar if they are a governmental or multilateral organisation. In India, the monthly fee to become a Verified Organisation on X is Rs 82,300.
Verified Organisations receive a number of customisations to their profile. In addition to gold checkmarks, businesses also receive a square avatar, clearly distinguishing them from other organisations.
All Verified Organisations accounts also receive a new tab on their profile that lists all affiliated accounts. This appears next to the posts tab and displays any affiliated accounts.