Musk is of the opinion that bad news should be loud, repeated, and immediate whereas good news can be said quietly once. “So just consider it mandatory to at least have some bit of bad news in any given meeting, and start with that,” he told employees.
Citing example of his meetings at SpaceX, he said that they always lead with bad news. “We’ve had three Falcon 1 failures [and] two Falcon 9 failures, and that is seared into the minds of people in the company. People know that bad news in a meeting is nothing compared to a rocket blowing up. So, SpaceX is very good at bad,” he added.
He also emphasised that company employees need to ensure that “bad news should be brought up in every meeting, not just with me or Linda, but in general within the company.” He said that it is “really mandatory and very important” that employees follow this mantra. This rule, according to Musk, is sort of implicitly implemented at SpaceX and Tesla and now he wants to do the same at X Corp.