Home Technology Apple: Read X CEO Linda Yaccarino’s memo to employees on Apple, IBM, others suspend advertising

Apple: Read X CEO Linda Yaccarino’s memo to employees on Apple, IBM, others suspend advertising

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Apple: Read X CEO Linda Yaccarino’s memo to employees on Apple, IBM, others suspend advertising

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Apple, IBM, Sony and Warner Bros. are among top companies that have paused advertising on X (formerly Twitter). A report from media watchdog said that these companies have announced that they will suspend all advertising on the platform after company owner Elon Musk endorsed an antisemitic conspiracy theory. The report by Media Matters also claimed that the companies’ ads were appearing next to pro-Nazi posts on the platform.
Things took an ugly turn when Musk announced that X will be filing a thermonuclear lawsuit against Media Matters and all those who colluded in this fraudulent attack on the social media company.
“Their board, their donors, their network of dark money, all of them…” Musk added and noted that “the discovery and depositions will be glorious to behold.”
What X CEO has to say
X CEO Linda Yaccarino has responded on the matter and sent a memo to employees. She pointed out that some advertisers ‘temporarily paused investments’ because of a misleading and manipulated article, and “the data will tell the real story.” Here’s her full memo:
Team,
Across every corner of this company, we’re working to create a platform for everyone. And there is no other platform that’s working as hard to protect free speech like X. Our work is critical, but it’s not always easy. What we’re doing matters, which means it naturally invites criticism from those who do not share our beliefs.
While some advertisers may have temporarily paused investments because of a misleading and manipulated article, the data will tell the real story. Because for all of us who work at X, we’ve been extremely clear about our efforts to combat antisemitism and discrimination, as there’s no place for it anywhere in the world.
I want to encourage you to read and listen to all the feedback. On one side, there’s a vocal minority trying to use deceptive attacks to undermine our work. But on the other side, there are vocal supporters and courageous partners who believe in X and the meaningful work you are all doing. Hold on to that and keep pushing forward. No critic will ever deter us from our mission to protect free speech.
Let’s keep putting our values to work and lean on one another. I am extremely proud to be on the front line with you all — and I’ll see you all at the office tomorrow morning.
Linda



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